Salesforce Marketing-Cloud-Consultant Test Engine Dumps Training With 218 Questions
Marketing-Cloud-Consultant Questions Pass on Your First Attempt Dumps for Salesforce Marketing Cloud Consultant Certified
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NEW QUESTION 45
A user in the MC wants to use salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?
- A. Export report data from the sales cloud and import into a marketing cloud synchronized data extension.
Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio - B. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
- C. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
- D. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
Answer: B
NEW QUESTION 46
A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.
What solution could be recommended?
- A. Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.
- B. Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.
- C. Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.
- D. Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.
Answer: B
NEW QUESTION 47
Northern Trail Outfitters (NTO) is launching a new campaign, driving it to redesign its data structure. NTO needs to change the cardinality between two data extensions inside Contact Builder.
What are two consequences of this change? Choose 2 answers
- A. All filters created before will adapt automatically to the new cardinality.
- B. All scheduled sends using a filter based on one of the data extensions should be reviewed.
- C. One of the data extensions must be deleted from the attribute group in order to change the cardinality.
- D. A contact may NOT show up in the filter based on one of the data extensions.
Answer: B,D
NEW QUESTION 48
A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.
Which reason warrants this implementation?
- A. Support non-English responses with Reply Mail Management.
- B. Tracking information for campaigns sent by each office.
- C. Localized physical mailing address displayed in the default email footer.
- D. Localized language and display options based on location and culture.
Answer: C
NEW QUESTION 49
A customer has three data extensions that need to be added to Contact Builder.
* Customers contains customer information.
* Orders contains order information.
* Products contains product information.
How should these data extensions be linked within an Attribute Group?
- A. Customer Data <One-to-One> Customers <One-to-One> Orders <One-to-One> Products.
- B. Customer Data <One-to-Many> Products <One-to-Many> Orders <One-to-One> Customers.
- C. Customer Data <One-to-Many> Customers <One-to-Many> Orders <One-to-Many> Products.
- D. Customer Data <One-to-Many> Customers <One-to-One> Orders <One-to-Many> Products.
Answer: C
NEW QUESTION 50
During discovery a consultant confirmed:
* A master audience file containing contact information and data points will be used for segmentation and imported nightly.
* The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?
- A. An auto-exclusion list
- B. An auto-suppression list
- C. An exclusion list
- D. A global unsubscribe
Answer: B
NEW QUESTION 51
Which three statements about Send Log Data is correct? (Choose three.)
- A. Can be viewed in standard report.
- B. Can be stored for periods of time.
- C. Uses Measures, filters and programs.
- D. Added to a standard view.
- E. Accessed using query.
Answer: B,C,E
Explanation:
Send Log data is not accessible through standard reports or standard view.
NEW QUESTION 52
A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email sent to the marketing manager each morning that contains the previous day's submissions as a CSV attachment. Assuming that the customer has the attachments feature enabled.
Which automation workflow will accomplish this?
- A. Triggered Automation: Data Extract > SQL Query > Transfer File > Send Email
- B. Triggered Automation: SQL Query > Data Extract > Transfer File > Send Email
- C. Scheduled Automation: Data Extract > SQL Query > Transfer File > Send Email
- D. Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email
Answer: D
NEW QUESTION 53
If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.
What is the issue causing less emails to go out?
- A. Email frequency too high.
- B. Deliverability issues on account.
- C. Preference center is too strict.
- D. High Watermark if journey builder.
Answer: D
NEW QUESTION 54
What is the skill set you need to build emails with dynamic content?
- A. SSJS
- B. HTML
- C. CSS
- D. Ampscript
Answer: D
NEW QUESTION 55
A financial company wans to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:
*Payment.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
*Payments.csv will be encrypted.
*Payments.csv will contain data from the previous week.
*Late payment notices will be sent each Monday at noon.
*They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?
- A. Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- B. File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- C. File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer
- D. File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer
Answer: A
NEW QUESTION 56
A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.
How should the customer individualize the email content?
- A. Guide Template Language
- B. Personalization Strings
- C. Substitution Strings
- D. Dynamic Content Areas
Answer: B
NEW QUESTION 57
NTO wants not only to send to their best customers, but also those most likely to buy.
What data will be helpful to send out an email which increases purchase frequency? Choose All that apply
- A. proximity to store
- B. conversion rate
- C. last purchase date
- D. lifetime purchase value
Answer: B,C,D
NEW QUESTION 58
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend? (Choose two.)
- A. Use Synchronized Data Sources to data from the Sales Cloud.
- B. Use Data Designer to link student and alumni data to the contact record.
- C. Create list attributes to store student data from the Sales Cloud.
- D. Create an Import Activity to import alumni data into Salesforce Report.
Answer: A,B
NEW QUESTION 59
Which two statements are correct about Send Logging? (Choose two.)
- A. Send Log data extensions are archived automatically based on retention settings.
- B. A business unit can support up to three Send Logs.
- C. SQL Query Activities can reference Send Logs in combination with system data views.
- D. AMPscript can be used to pull data from Send Logs for use within emails.
Answer: C,D
Explanation:
Send Log data extensions are never archived. Its deleted. A business unit can support only one Send Log.
NEW QUESTION 60
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
In which two ways could this distributor-specific sender profile be configured in the Marketing Cloud account with Sender Authentication Package Implemented? (Choose two.)
- A. Pick "Choose from list," selecting the From Name and From Email Values from the list of account users.
- B. Use substitution strings to populate the From Name and From Email values in the sender profile.
- C. Match the external keys of the sender profile and data extension containing account representative details.
- D. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email Values.
Answer: B,D
NEW QUESTION 61
The Northern Trail Outfitters' (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send using the Send Preview functionality.
Which three items does Preview and Test check for in an email message? Choose 3 answers
- A. Words or phrases used may trigger spam filters.
- B. Grammar and spelling in the email text is correct.
- C. Correct syntax is used on any AMPscript in the email's code.
- D. Personalization strings map to attributes or data extension fields.
- E. Each content block specified in a dynamic content rule exists.
Answer: C,D,E
NEW QUESTION 62
ABC Company wants its monthly distributor newsletter email to appear to be sent on behalf of the subscribers account representative without segmenting the audience by sales representative.
How should this distributor-specific sender profile be configured in the Marketing Cloud? (Choose two.)
- A. Populate substitution strings in the sender profile for the profile attributes containing From Name and From Email Values.
- B. Pick "Choose from list," selecting the From Name and From Email Values from the list of account users.
- C. Match the external keys of the sender profile and data extension containing account representative details.
- D. Utilize data extension AMPscript lookups to dynamically populate the From Name and From Email Values.
Answer: A,D
NEW QUESTION 63
A customer wants to perform an email send to a subset of Synchronized Data Extension referencing Sales Cloud custom object data and return tracking to Sales Cloud.
Which two approaches should the consultant recommend?
Choose 2 answers
- A. Use Synchronized Data Source to sync Sales Cloud objects to Marketing Cloud.
- B. Use Data Filters to segment data to output a Sendable Data Extension.
- C. Use SQL Query Activities to output a Sendable Salesforce Data Extension.
- D. Use SQL Query Activities to create a Sendable Synchronized Data Extension.
Answer: A,C
NEW QUESTION 64
Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future.
Which two options could be recommended? (Choose 2 answers)
- A. Leverage Content Builder to create email templates for each language and populate the templates via the UI.
- B. Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.
- C. Leverage personalization strings within the email template to pull in language-specific content.
- D. Leverage enhanced dynamic content blocks within Content Builder to create language-specific emails.
Answer: A,C
NEW QUESTION 65
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the Consultant recommend? (Choose two.)
- A. Use Data Designer to link student and alumni data to the contact record.
- B. Create list attributes to store student data from the Sales Cloud.
- C. Create an Import Activity to import alumni data into Salesforce Report.
- D. Use Synchronized Data Sources to obtain data from the Sales Cloud.
Answer: A,D
NEW QUESTION 66
A customer wants to link web analytics data to subscriber data.
How should this be set up in Data Designer?
- A. Link to Marketing Cloud data extensions
- B. Link to the Web Analytics Provider API
- C. Link to the Marketing Cloud API
- D. Link to the Web Analytics SFTP
Answer: A
NEW QUESTION 67
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)
- A. Personalization Strings still allow PII to be displayed within an email.
- B. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
- C. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
- D. Tokenized Sending should be combined with field-level data encryption for additional security.
Answer: B,C
NEW QUESTION 68
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