Feb-2023 Salesforce Marketing-Cloud-Consultant Actual Questions and Braindumps
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NEW QUESTION 64
ABC Company is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement? (Choose two.)
- A. Marketing Cloud Channel Manager
- B. Marketing Cloud Email Marketing Manager
- C. Marketing Cloud Regional or Local Administrator
- D. Marketing Cloud Administrator
Answer: A,D
Explanation:
Explanation
NEW QUESTION 65
The Northern Trail Outfitters' (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send using the Send Preview functionality.
Which three items does Preview and Test check for in an email message? Choose 3 answers
- A. Correct syntax is used on any AMPscript in the email's code.
- B. Words or phrases used may trigger spam filters.
- C. Grammar and spelling in the email text is correct.
- D. Each content block specified in a dynamic content rule exists.
- E. Personalization strings map to attributes or data extension fields.
Answer: A,D,E
NEW QUESTION 66
Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. Northern Trail Outfitters (NTO) has a separate instance of Sales Cloud serving as its current customer master database.
What two actions should be taken when using Contact Builder? (Choose two.)
- A. Combine each individual's channel contact information under one record.
- B. Use Marketing Cloud Connect to include data from Sales Cloud.
- C. Conduct manual imports of customer information from Sales Cloud.
- D. Create a data extension to incorporate the imported data from Dashboard.
Answer: A,B
Explanation:
Explanation/Reference:
NEW QUESTION 67
Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup. The notifications can be either SMS or email depending on their communications preference.
How should the consultant set this up?
- A. Automation with a Send SMS and Send Email activity in separate consecutive steps.
- B. Create an Outbound Message in MobileConnect with AMPscript in body to trigger an email confirmation as a fallback.
- C. Journey Builder Transactional Send Journey.
- D. Journey Builder multi-step journey with an API entry event and a decision split.
Answer: C
NEW QUESTION 68
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers
- A. Automation Studio
- B. Suppression list
- C. Template-based emails
- D. Triggered Send
- E. Data Filter
Answer: A,C,E
NEW QUESTION 69
Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.
In which two ways should this segment be created?
- A. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
- B. Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.
- C. Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.
- D. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.
Answer: D
NEW QUESTION 70
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?
- A. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
- B. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
- C. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
- D. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
Answer: B
NEW QUESTION 71
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?
- A. Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.
- B. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.
- C. Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.
- D. Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
Answer: D
NEW QUESTION 72
A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email was sent to the marketing manager each morning that contains the previous days submissions as a CSV attachment. Assuming that the customer has the attachments feature enabled.
Which automation workflow will accomplish this?
- A. Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email
- B. Scheduled Automation: Data Extract > SQL Query > Transfer File > Send Email
- C. Triggered Automation: Data Extract > SQL Query > Transfer File > Send Email
- D. Triggered Automation: SQL Query > Data Extract > Transfer File > Send Email
Answer: A
Explanation:
First Query and then data extract. Since Time is fixed so Scheduled Automation.
NEW QUESTION 73
A customer would like to send a quarterly re-engagement email to subscribers who have not opened in the previous three months. The customer's plans are to:
* Use an existing Paste HTML email for the first send.
* Make only minor changes to the email creative for future sends.
* Use an existing Measure to build the subscriber audience for current and future sends.
* Deploy emails manually for now, but possibly automate in the future.
Which configuration is recommended for the re-engagement email send?
- A. Automated Send
- B. Triggered Send
- C. Guided Send
- D. User-Initiated Send
Answer: D
NEW QUESTION 74
Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?
- A. A Private Domain should be applied to the parent business unit.
- B. A Private Domain should be applied to the child business unit.
- C. A Sender Authentication Package should be used for CloudKicks.
- D. A new Sender Authentication Package should be used for NTO.
Answer: B
NEW QUESTION 75
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend? (Choose two.)
- A. Create list attributes to store student data from the Sales Cloud.
- B. Use Data Designer to link student and alumni data to the contact record.
- C. Create an Import Activity to import alumni data into Salesforce Report.
- D. Use Synchronized Data Sources to data from the Sales Cloud.
Answer: B,D
NEW QUESTION 76
Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)
- A. Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
- B. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
- C. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.
- D. Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
Answer: B,C
NEW QUESTION 77
An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email? Choose 3 answers
- A. How often will email content be image-only with text overlaying images?
- B. What From Name will be used for these emails?
- C. How often will the layout of the content in a content area change?
- D. What is the maximum file size of the images being used?
- E. Will image URLs be available publicly?
Answer: C,D,E
NEW QUESTION 78
Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)
- A. Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
- B. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
- C. Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
- D. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.
Answer: C,D
NEW QUESTION 79
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible.
Their web server should receive a notification when the email is sent.
Which solution should they use?
- A. Multi-Step journey with an API Event entry source
- B. Transactional Messaging API
- C. Triggered Send Definition
- D. Single Send journey with an API Event entry source
Answer: C
NEW QUESTION 80
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?
- A. One parent business unit and a child business unit for franchise owners.
- B. A parent business unit for each franchise owner
- C. One business unit.
- D. One parent business unit and a child business unit for each franchise owners
Answer: D
NEW QUESTION 81
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