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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?

A) Authentication
B) Engagement
C) Content
D) List Hygiene

2. Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.
How should they accomplish this?

A) Disable the permissions directly within the business unit
B) Set default permissions with the restrictions on the business unit
C) A Assign a role to the business unit
D) Apply a permission set to the business unit

3. A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers

A) Data Extension with double opt-in status defined.
B) Microsite with Web Collect to store entrants on a data extension.
C) Send Email Activity with a link to a subscription center.
D) Microsite with Smart Capture to store entrants on a data extension.

4. A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?

A) AMPscript
B) HTML
C) SSJS
D) SQL

5. Northern Trail Outfitters uses Parameter Manager to automatically tag links, they want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?

A) Subscriber
B) Account
C) Email
D) Link

Solutions: