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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was
10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?

A) List Detective
B) Auto-Suppression Lists
C) Bounce Mail Management

2. Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise
2.0 account.
Where should the data extension reside to achieve this goal?

A) In the Data Extensions folder with sharing enabled
B) In the Synchronized Data Extensions folder
C) In the Shared Data Extensions folder

3. A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.
What should they use to determine the number of matching records in the least number of steps?

A) Data Filter
B) SQL Query
C) Filtered data extension

4. A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.
What shouldthe marketer do to accomplish this?

A) Use an interactive form from email Studio to collect this information
B) Use Journey Builder to build an audience using Ad Studio.
C) Web Studio to capture Query parameters from social media link.

5. The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their senderreputation?

A) Nothing - bounce rates up to 30% are acceptable.
B) Continue monitoring the bounce rate for changes.
C) Remove the bounced addresses before the next send.

Solutions: