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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. Creating or marking an opportunity as lost will result in the change of a prospect's score

A) False
B) True

2. If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?

A) No, it's not possible to change a Marketing Cloud Account Engagement campaign by clicking on a custom redirect.
B) Yes, but only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign.
C) No, a Marketing Cloud Account Engagement campaign will always stay the same since it's a first touchpoint.
D) Yes, the Marketing Cloud Account Engagement campaign will change based on the page the custom redirect links to.

3. An engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step with a 3 day wait. A prospect is sent the email and progresses to the Email Open trigger. On day 2, the prospect opens the email.
How would the prospect progress through the trigger step?

A) The prospect will progress down the 'No' path after waiting l day since the email open did not occur on day 3.
B) The prospect will immediately progress down the No' path since the email open did not occur on day 3.
C) The prospect will immediately progress down the "Yes" path since the email was opened.
D) The prospect will progress down the 'Yes' path after waiting 1 more day since the email was opened.

4. An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn't be able to get added back to it.
What is a recommended way to create this type of list?

A) Use a completion action on the form to automatically add anyone who completes it to the list.
B) Use an automation rule where prospects who complete the form will match the rule once and be added to the list.
C) Use table actions to add prospects who have completed the form to the list.
D) Use a dynamic list that matches prospects as they complete the form.

5. What is the limit of social posting connectors you can create in your Marketing Cloud Account Engagement account?

A) One account per user role, per platform
B) Five accounts per platform
C) One account per platform
D) There is no limit of accounts per platform

Solutions: