Microsoft Dynamics 365 Customer Experience Analyst : MB-280

MB-280 real exams

Exam Code: MB-280

Exam Name: Microsoft Dynamics 365 Customer Experience Analyst

Updated: Oct 10, 2026

Q & A: 138 Questions and Answers

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Microsoft MB-280 Exam Overview:

Certification Vendor:Microsoft
Exam Name:Microsoft Dynamics 365 Customer Experience Analyst
Exam Number:MB-280
Related Certifications:Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate
Real Exam Qty:40-60
Passing Score:700/1000
Exam Price:$165 USD
Exam Duration:120 minutes
Available Languages:English
Exam Format:Scenario-based, Multiple-choice
Certificate Validity Period:1 year (renewal available)
Sample Questions:Free Download MB-280 bootcamp pdf
Exam Way:Online proctored (Pearson VUE) or in-person testing center
Pre Condition:Recommended: Familiarity with Microsoft Dynamics 365 Customer Insights and basic data analytics concepts. No mandatory prerequisites, but hands-on experience is beneficial.
Official Syllabus URL:https://learn.microsoft.com/en-us/certifications/exams/mb-280

Microsoft MB-280 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Create and Configure Segments and Measures25-30%- Create and configure customer segments
  • 1. Create segment definitions using conditions and combinations
  • 2. Create segments based on customer activities and attributes
  • 3. Configure dynamic and static segments
- Create and configure measures
  • 1. Configure metric hierarchies
  • 2. Create measures using calculations and aggregations
  • 3. Create computed attributes and measures
Topic 2: Manage Overlapping Identities and Unify Customer Profiles15-20%- Configure identity resolution
  • 1. Configure deduplication and merging rules
  • 2. Configure identity matching rules and thresholds
  • 3. Manage identity relationships and graphs
- Manage unified profiles
  • 1. Configure confidence scoring for merged profiles
  • 2. Validate unified customer profiles
  • 3. Review and resolve identity conflicts
Topic 3: Configure Insights and Customer Card10-15%- Configure subscriptions and alerts
  • 1. Configure notification preferences
  • 2. Configure automated subscriptions
  • 3. Configure threshold-based alerts
- Configure customer insights card
  • 1. Configure card components and layout
  • 2. Configure card visibility and permissions
  • 3. Configure real-time and batch insights
Topic 4: Configure Customer Data Privacy Settings and Establish Data Policies20-25%- Configure data policies
  • 1. Configure data policies for compliance requirements
  • 2. Configure data retention and lifecycle policies
  • 3. Implement data masking and anonymization
- Configure customer profile configuration
  • 1. Configure unified customer profile schema
  • 2. Configure customer identifier and primary key settings
  • 3. Configure consent and preference settings
Topic 5: Configure Data Ingestion20-25%- Manage data transformations
  • 1. Validate and monitor data quality during ingestion
  • 2. Configure data mapping and field transformations
  • 3. Configure data enrichment processes
- Configure data sources and connectors
  • 1. Configure custom data sources
  • 2. Configure data import schedules and mappings
  • 3. Configure Microsoft connectors for data ingestion

Microsoft Dynamics 365 Customer Experience Analyst Exam FAQ — Your Confidant

120 minutes for 40-60 questions. Whatever your level, daily timed practice with the PassTorrent material builds the pacing you need.

$165 USD per attempt, 700/1000 to pass. Retakes cost the full fee — value for money starts with the 138 practice questions for the MB-280 exam at PassTorrent.

Upon successful payment, our system emails the Microsoft Dynamics 365 Customer Experience Analyst useful study vce automatically within about a minute — secure payment protection means no financial risks, and 24/7 help responds if nothing arrives within 2 hours. If you fail the corresponding MB-280 exam within 60 days of purchase, we refund the full amount: send a scanned enrollment slip plus the official Score Report PDF within 2 days of the exam, processed within 7 days. Excluded: exams within 3 days of purchase, candidate names that don't match the payer, and free or expired products. Or exchange for two equal-value products free.

Yes — have a thorough view of the free Microsoft Dynamics 365 Customer Experience Analyst demos for an experimental trial before purchasing. Purchases include 365 days of free updates by email, plus discounts on second purchases; renew afterward at 50% off.

The Microsoft Dynamics 365 Customer Experience Analyst is Microsoft's certification exam for Microsoft Certified, at the Associate level. In drastic competition, the certificate is an explicit demonstration of your knowledge. Related credentials include Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate.

The Microsoft Dynamics 365 Customer Experience Analyst blueprint spans 5 domains — including Configure Data Ingestion (20-25%), Create and Configure Segments and Measures (25-30%), Manage Overlapping Identities and Unify Customer Profiles (15-20%). Progress domain by domain at your own level; the complete outline above lists every subtopic.

Recommended: Familiarity with Microsoft Dynamics 365 Customer Insights and basic data analytics concepts. No mandatory prerequisites, but hands-on experience is beneficial. Eligibility rules change over time, so verify the current requirements on the official page (official MB-280 exam page) before registering.

Microsoft Dynamics 365 Customer Experience Analyst Sample Questions:

Question #1

DRAG DROP
Your sales team has now managed to get all the email communication in place and want to take it a step further by implementing SMS channel.
You need to configure an SMS provider.
Which four actions should you perform in sequence? To answer, move the four appropriate actions from the list of actions to the answer area. Arrange the four actions in the correct order.

Reveal Solution  Discussion  0

Correct Answer:


Explanation:

Question #2

You are creating a forecast. You want to include only opportunities that sell You need to configure this within the system. What should you configure?

  • A. multiple columns
  • B. additional filters
  • C. premium forecasting
  • D. separate views
  • E. advanced features
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Explanation: Only visible for PassTorrent members. You can sign-up / login (it's free).

Question #3

You are working on a Dynamics 365 implementation for a customer. They need to ensure that users follow standardized business processes when entering information.
You need to create a business process flow to meet this requirement.
In which order should you perform the actions? To answer, move all actions from the list of actions to the answer area and arrange them in the correct order.

Reveal Solution  Discussion  0

Correct Answer:


Explanation:

Question #4

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution. Determine whether the solution meets the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You configure forecasts for a clothing manufacturer.
A salesperson updates an opportunity and wants to refresh the forecast
You need to show the salesperson how to refresh the forecast.
Solution: Recalculate the opportunity.
Does this meet the goal?

  • A. No
  • B. Yes
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Explanation: Only visible for PassTorrent members. You can sign-up / login (it's free).

Question #5

A company has three business units. User privileges are set to ensure that users can only see records owned by their own business units.
If a contact is needed for all business units, one contact record must be created for each business unit. A contact is considered a duplicate if the First Name, Last Name, Email or Preferred Phone, and Business Unit columns match.
You must ensure that duplicate records are NOT created for contacts.
You need to create the duplicate detection rules.
Which two filters should you configure? Each correct answer is part of the complete solution. (Choose two.) NOTE: Each correct selection is worth one point.

  • A. First Name and Last Name and Email
  • B. First Name and Last Name and Email and Business Unit
  • C. First Name and Last Name and Preferred Phone
  • D. First Name and Last Name and Preferred Phone and Business Unit
  • E. First Name and Last Name and Owner
Reveal Solution  Discussion  0

Correct Answer: B,D  🗳️

Explanation: Only visible for PassTorrent members. You can sign-up / login (it's free).

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