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Exam Code: Marketing-Cloud-Personalization
Exam Name: Marketing Cloud Personalization Accredited Professional Exam
Updated: Sep 21, 2026
Q & A: 122 Questions and Answers
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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Marketing Cloud Personalization Accredited Professional Exam |
| Exam Number: | Marketing-Cloud-Personalization |
| Available Languages: | English |
| Passing Score: | 70% |
| Exam Duration: | 75 minutes |
| Certificate Validity Period: | 2 years |
| Real Exam Qty: | 50 |
| Exam Format: | Multiple-select, Multiple-choice |
| Exam Price: | USD 150 |
| Related Certifications: | Salesforce Accredited Professional |
| Recommended Training: | Trailhead Academy Training |
| Exam Registration: | Salesforce Certification Registration |
| Sample Questions: | ![]() |
| Exam Way: | Online proctored or onsite at authorized test centers |
| Pre Condition: | No prerequisites required |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com/certificate/exam-mc-personalization-ap---AP-216 |
| Section | Weight | Objectives |
|---|---|---|
| Activation | 18% | - Personalization campaigns - Delivery channels - Campaign testing and optimization - Content creation and management |
| Data Integration | 14% | - Data flows in and out of the system - ETL feed system - Salesforce Connector - Event API |
| Solution Overview | 16% | - Definition of Marketing Cloud Personalization - Product terminology - Typical use cases - Core components of standard implementation - Business value of real-time interaction management |
| Segmentation | 18% | - Segment rules - Journey Builder segment listener - Filters and goals - Segment overview - Reporting and analytics - Segment export |
| Einstein Capabilities | 10% | - Einstein recipes - Recipe ingredients |
| Setup & Administration | 6% | - User attributes management - Initial setup process - Identity system configuration |
| Sitemap | 18% | - Unified customer profile - Catalog and page mapping - Overview and best practices - Web SDK implementation - Content zones |
At present, the Marketing-Cloud-Personalization exam's passing score is 70%, and registration costs USD 150. Since failing means registering again at full price, thorough preparation is the economical choice — and Salesforce can revise both figures, so confirm them officially before booking.
The Salesforce Marketing Cloud Personalization Accredited Professional blueprint is built around these main domains:
Additional domains appear in the full official outline — our bank covers them all.
Honored in writing. If you fail the corresponding exam within 60 days of purchase, send us a scanned copy of your enrollment slip and your official Score Report PDF within two days of the exam date; verified claims are refunded in full within seven days. Exclusions: exams taken within three days of purchase, candidate names that differ from the payer, and free or expired products. You may also exchange your product for two others of equal value at no charge.
Salesforce lists these official training options:
Combine structured training with engine-based practice to cover both theory and test-taking rhythm.
By a professional group with dedicated contribution — experienced engineers and educators in this industry who compile every Marketing-Cloud-Personalization question and verify every answer across the Salesforce Marketing Cloud Personalization Accredited Professional objectives. Maintenance is continuous: as new technology standards and knowledge emerge, revisions follow, and each updated version is sent to your mailbox immediately, free for 365 days, with a 50% renewal discount for further partnership. Privacy is protected by principle — your information is classified and never sold or shared, so no one will call you to sell something after our cooperation. And preferential terms — bundle discounts on the three versions, irregular coupons, little gifts — thank you for your trust in return.
Salesforce publishes these prerequisites for the Salesforce Marketing Cloud Personalization Accredited Professional: No prerequisites required.
Verify the current requirements on the official certification page.
Upon successful payment, our system automatically sends the product to your mailbox — typically within about a minute — with an instant download link on screen. If nothing arrives within two hours, check your spam folder and contact support. Updates are part of our long-term partnership: whenever anything changes in the Marketing-Cloud-Personalization bank, the updated version goes to your mailbox immediately, free for 365 days, and further partnership continues at half price. Installations are unlimited throughout.
Per the latest exam information, the Marketing-Cloud-Personalization exam contains 50 questions with 75 minutes minutes to complete them. The PC Test Engine lets you simulate a full test event under these conditions to check your progress.
Registration runs through the official channels below:
Secure your test center or online slot early — a confirmed date gives your preparation a finish line.
What two features of interaction studio have functionality to perform an A/B testing?
Correct Answer: A,D 🗳️
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What controls how content and product recommendations display in an open time email campaign?
Correct Answer: A 🗳️
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What would a marketer include if they want to ensure they display recommendations from more than one category?
Correct Answer: D 🗳️
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If you want to compare the completion of two objectives based on a filter, what report would you use?
Correct Answer: B 🗳️
Explanation: Only visible for PassTorrent members. You can sign-up / login (it's free).
Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?
Correct Answer: C 🗳️
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