Microsoft Functional Application in Microsoft Dynamics Marketing : MB2-720

MB2-720 real exams

Exam Code: MB2-720

Exam Name: Functional Application in Microsoft Dynamics Marketing

Updated: Sep 09, 2026

Q & A: 90 Questions and Answers

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Microsoft MB2-720 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Manage Leads and Segmentation20%- Lead management lifecycle
  • 1. Lead creation and scoring
    • 2. Segmentation and targeting
      Topic 2: Email Marketing and Customer Journeys20%- Email marketing execution
      • 1. Email templates and personalization
        • 2. Customer journey automation
          Topic 3: Integration with Microsoft Dynamics CRM10%- Data integration and synchronization
          • 1. CRM data sharing
            • 2. System interoperability
              Topic 4: Analytics and Reporting10%- Marketing performance analysis
              • 1. Campaign analytics and KPIs
                • 2. Reporting dashboards
                  Topic 5: Configure Microsoft Dynamics Marketing20%- System configuration and setup
                  • 1. User and security configuration
                    • 2. Marketing application settings
                      Topic 6: Marketing Campaign Management20%- Campaign creation and execution
                      • 1. Campaign planning and setup
                        • 2. Campaign tracking and monitoring

                          Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

                          Question #1

                          Which two social media outlets can you add to Microsoft Dynamics Marketing? Each correct answer presents a complete solution.

                          • A. Twitter
                          • B. Facebook
                          • C. Yammer
                          • D. Linkedln
                          Answer: A,C
                          Question #2

                          You hire a vendor to send holiday cards to all contacts processed by a marketing campaign during a specific time period.
                          Which campaign element should you use to track the vendor name and time period?

                          • A. file
                          • B. activity
                          • C. component
                          • D. job
                          Answer: A
                          Question #3

                          What should you do to cause a lead to be scored automatically?

                          • A. When entering a lead, associate it directly with lead scoring rules.
                          • B. When entering a lead, associate it directly with a lead scoring model.
                          • C. Associate the lead with a campaign and the campaign with a lead scoring model.
                          • D. Associate the lead with a campaign and the campaign with lead scoring rules.
                          Answer: D
                          Question #4

                          Which item type should you use in Microsoft Dynamics Marketing when creating items that users will select from time slips?

                          • A. Component Item
                          • B. Items/Services
                          • C. Standard Item
                          • D. Taxable Item
                          Answer: A
                          Question #5

                          Which statement about reviewing and approving routed items is true?

                          • A. Approvers can update their comments for items that have completed the approval process.
                          • B. Approvers can provide comments and select the status for an item only once.
                          • C. Approvers can provide comments for an item until the approval process is complete.
                          • D. Approvers can provide comments for an item until another approver provides comments
                            for that item.
                          Answer: D

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