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NEW QUESTION 29
A community manager for a national chain department store has many internal stakeholders to manage, particularly across the departments of home and garden, men's fashion and women's fashion, which represent the highest sales volume.
The community manager needs to create a monthly content calendar that includes posts that represent each department.
What should the community manager do first?
- A. Prioritize the content from the department that is the most polished and ready to post
- B. Research competitors and replicate popular creative tactics that perform well for them
- C. Review briefs from internal stakeholders outlining key messaging, details and targets
- D. Review previous post results and reuse the content that performed best
Answer: C
NEW QUESTION 30
A community for social media experts wants to encourage engagement and growth. To do this, they want to offer more unique opportunities to meet and connect online.
They would like to produce regular sessions where influencers share their expertise.
What can the community manager do to meet this goal?
- A. Post content customized by the influencers into the group and boost the posts
- B. Share exclusive access to the influencers Page and content for members
- C. Host live video Q&A sessions in the group where the influencers host the session
- D. Host a Q&A on Instagram Stories where members can submit questions to influencers
Answer: C
NEW QUESTION 31
A community manager of a large community for professionals is developing a content calendar to offer themed content to help members who are in the early stages of their careers. The group has had low engagement for the past year.
Which strategy should the community manager use to plan the most relevant content?
- A. Survey community members for their most frequently asked questions about content themes.
- B. Review data for insights into high-performing content in the community.
- C. Research popular content themes that may be relevant to the community.
- D. Ask community members to share their most memorable community posts.
Answer: A
NEW QUESTION 32
A newly appointed community manager learns of a conflict regarding a post in the community. This community has recently added new guidelines stating that only links from credible sources are allowed. Several members start to post links on the thread from unreliable sources, and other members are starting to get upset. The post has been reported several times. The community manager wants to educate the community about the new guidelines.
Which two actions should the community manager take? (Choose 2)
- A. Remove and block members who violated the guidelines.
- B. Remove comments from unreliable sources on the post.
- C. Post a link to the group rules that are relevant to this topic.
- D. Delete the post immediately and message involved members.
Answer: B,C
NEW QUESTION 33
The only community manager of a Brazilian national football fan group with 2 million members needs support to ensure content is on topic. The community manager notices an increase of spam videos in other languages in the group.
Which three options should the community manager use to keep the group relevant? (Choose 3)
- A. Encourage members to report content to admins
- B. Use Group Insights to identify potential moderators
- C. Remove all members who post in a non-local language
- D. Set up post approval for all members
- E. Reject all new membership requests
Answer: A,B,D
NEW QUESTION 34
A community manager runs a Facebook group for people who have challenged themselves to refrain from drinking alcohol for 30 days.
The group has grown organically over two years after the founder completed a 30-day challenge and invited people to join. The group now has includes over 3,000 members who use it as a resource for tips, guidance and support as they take on the challenge.
The community manager wants to make the group the recognized source for support.
Which step should the community manager take first?
- A. Tell members they need to pay to stay in the community
- B. Define the brand guidelines for cohesive content in the community
- C. Review community posts and delete unprofessional content
- D. Ask the members to provide profitable ideas for the community
Answer: B
NEW QUESTION 35
A small, local online community of 5,000 members is launching a major outreach project to double membership by the end of the year. The community is focused on physical activity and doesn't show preference for any age group or gender.
The community is based on Facebook and uses a group as the primary hub where people can connect.
What's the most efficient way for the community manager to expand local reach?
- A. Launch a referral program for current members to invite their neighbors to join the community
- B. Place targeted ads for potential members using fitness and wellness interest targeting
- C. Partner with a national newspaper and publish an article about the community
- D. Encourage the moderation team to comment more on the content
Answer: A
NEW QUESTION 36
Members in a group for software users are submitting posts that recommend competitor products. This goes against a group rule that prohibits mentioning competitors in posts or comments. Post approval for the community is turned on.
Which two actions should the community manager take? (Choose 2)
- A. Ask the members who go against group rules to explain themselves in the comments
- B. Use the decline with feedback tool to remind people of the group rules they have violated
- C. Create and schedule content to reinforce the guiding principles of the community
- D. Create a poll in the community to ask whether new guiding principles should be introduced
Answer: B,C
NEW QUESTION 37
A community manager works on a Facebook group that handles sensitive subject matter. The personal identities of the group's admin team must be kept confidential. The community manager wants to enable the admins to moderate discussions while fully protecting their personal profiles from harassment.
What should the community manager do?
- A. Make the team's Facebook Page an admin of the group
- B. Create a joint moderation account with the name of the group
- C. Enforce a strict policy of blocking any profile that sends a message to a member of the admin team
- D. Enter a list of potentially offending keywords into the moderation tool
Answer: A
NEW QUESTION 38
A well-regarded celebrity community member violates a group rule that does not allow posts that contain political discussion. Post approval is turned on in this group.
This is the first time that this community member has submitted a post and the first time that the community member has violated the guiding principles.
What are two courses of action the community manager can take in this situation to maintain the group's culture? (Choose 2)
- A. Decline the post with feedback to educate the celebrity on the group policy
- B. Treat the celebrity according to the policy of the group
- C. Adjust the rules to allow political content and generate more group engagement
- D. Approve the post with a warning to the celebrity
- E. Approve the post and close commenting to prevent political discussion
Answer: A,B
NEW QUESTION 39
A well-established community of over 50,000 reports a universally high satisfaction rate from members via surveys and polls. However, a contingent of 2,000 members plan to form their own community organization due to ideological disagreements within the incumbent community. The new community has a similar mission but different branding. The members of the new community want to continue to participate in the existing community but put more effort into the new organization.
How should the incumbent community manager proceed?
- A. Create a post that discourages members from joining the new community
- B. Link to the new community and encourage people to join it
- C. Remove the members who are joining the new community
- D. Continue to focus on the original community
Answer: A,D
NEW QUESTION 40
A pharmaceutical brand announces a new drug to stop the spread of a major disease. After the brand shares a press release on its social channels, 10 people claim that another one of the brand's drugs causes serious side effects. A health reporter for a major newspaper picks up the story and shares the comments on their own channel. Dozens of additional relevant comments are shared on the brand's press release post. Leadership asks the community manager to document organic, relevant comments over the next two weeks.
Which course of action should the community manager take to efficiently monitor the conversation for potential escalations?
- A. Review comments on the company's press release post
- B. Create a post specifically to gather feedback from the community
- C. Activate a news alert for additional articles
- D. Create and track relevant keywords on social media channels
Answer: D
NEW QUESTION 41
A jewelry brand has a Facebook Page it uses to attract people to its website.
The community manager regularly selects top performing organic posts to be repurposed into creative for paid ads on Facebook.
The community manager has the following pieces of content: Post type Reach Engagement Website clicks Conversion rate Livestream 15,745 5,432 805 5%
Image 7,998 2,362 799 10%
Poll 4,770 1.520 175 3.6%
Video 10,523 5,480 429 4%
Which piece of content should the community manager expect to perform best in an initial advertising campaign?
- A. The image
- B. The poll
- C. The livestream
- D. The video
Answer: A
NEW QUESTION 42
An Instagram influencer from Switzerland uses a unique region-specific content approach. A community manager is helping the influencer expand into a neighboring country, Austria. The primary goal is to be the number one information source in the region.
Which two actions should the community manager take to support the goal? (Choose 2)
- A. Adapt the local dialect and reuse highly successful content
- B. Ask community members to send profiles in Austria to follow
- C. Run targeted ads to lookalike audiences in Austria
- D. Measure the audience of Austrian followers on existing platforms
Answer: C,D
NEW QUESTION 43
A community manager runs a group for a local rugby team. The group only allows current and former team members to join. A request from an 11-year-old player is declined. The player complains and claims that the community manager is discriminating against them.
What should the community manager do?
- A. Allow the 11-year-old as a member of the group so that they do not report the group
- B. Respond to the complaint with a link to Facebook Community Standards
- C. Ask the community to vote on allowing others in the group
- D. Ignore the request on the basis that the membership criteria are well displayed
Answer: B
NEW QUESTION 44
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