[Sep 15, 2021] Marketing-Cloud-Administrator Ultimate Study Guide - PassTorrent
Ultimate Guide to Prepare Marketing-Cloud-Administrator Certification Exam for Salesforce Marketers in 2021
NEW QUESTION 34
A customer wants to automate a series of three emails as part of a Membership Renewaldrip campaign. Email
#1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API.Which steps should be included in the customer's automation?
- A. Three Filter Activities > three Send Activities to the filtered audiences.
- B. Import File Activity > three Send Activities to the master data extension.
- C. Three Send Activities to the master data extension.
- D. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
Answer: A
NEW QUESTION 35
Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.
How could the Marketing Cloud admin ensure distinct data integrity across the regions?
- A. Separate regions into business units and apply Subscriber Filters
- B. Deploy separate Publication Lists for each region within one account
- C. Deploy Multi-Org with a single Marketing Cloud Account
- D. Filter data view permissions at the subscriber level
Answer: A
NEW QUESTION 36
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend?
Choose 2 answers.
- A. Create list attributes to store student data from the Sales Cloud.
- B. Create an Import Activity to import alumni data into Salesforce Report.
- C. Use Data Designer to link student and alumni data to the contact record.
- D. Use Synchronized Data Sources to data from the Sales Cloud.
Answer: C,D
NEW QUESTION 37
An email manager was anticipating a test email to arrive in their inbox.
Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?
- A. My Tracking > A/B Testing
- B. My Reports > Administrator Reports > Email Send Report
- C. My Reports > Administrator Reports > Email Sends By User
- D. My Tracking > Test Send Emails
Answer: D
NEW QUESTION 38
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
- A. Campaign Email Tracking Report
- B. Email Performance Over Time Report
- C. Email Send Report
- D. Account Send Summary Report
Answer: D
NEW QUESTION 39
Which two statements are correct about Send Logging?
Choose 2 answers
- A. A business unit can support up to three Send Logs.
- B. SQL Query Activities can reference Send Logs in combination with system data views.
- C. Send Log data extensions are archived automatically based on retention settings.
- D. AMPscript can be used to pull data from Send Logs for use within emails.
Answer: B,D
NEW QUESTION 40
A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?
- A. The data extension is located in the Salesforce Data Extensions folder.
- B. The triggeredSendDataExtension data extension template was used.
- C. The wind relationship links SubscriberKey to Subscribers on Email Address
- D. The data extension is located in the Synchronized Data Extensions folder.
Answer: A
NEW QUESTION 41
Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave How should NTO create a new user to fill in?
- A. Disable the campaign manager's user and create a new user
- B. Transfer the campaign manager's permissions to a new user
- C. Deactivate the campaign manager's license and assign it to the new user
- D. Delete the campaign manager's user and create a new user
Answer: A
NEW QUESTION 42
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers
- A. Marketing Cloud Regional or Local Administrator
- B. Marketing Cloud Administrator
- C. Marketing Cloud Email Marketing Manager
- D. Marketing Cloud Channel Manager
Answer: A,C
NEW QUESTION 43
A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers
- A. Winner evaluation
- B. Run Once schedule type
- C. Data Extension entry source
- D. Journey re-entry settings
Answer: A,B
NEW QUESTION 44
Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?
- A. The Data extension is marked as Sendable and Testable
- B. The data extension contains a Salesforce ID
- C. The data extension is marked as Sendable
- D. The data extension is linked using the Contact Key
Answer: C
NEW QUESTION 45
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
- A. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
- B. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
- C. IP ramp -up is important to establish a positive sender reputation.
- D. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
Answer: B,C
NEW QUESTION 46
A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?
- A. Impression Tracking for Triggered Sends
- B. Email Performance by Attribute
- C. Dynamic Content for Triggered Sends
- D. Sends Account Send Summary
Answer: A
NEW QUESTION 47
Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails come from [email protected]. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers
- A. Cloudpages personalized URLs are served from cloud.email.nto.com
- B. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors
- C. Users receive Marketing Cloud password reset emails from help@email nto.com
- D. Upon receiving an email, all tracked links start with click.email.nto.com
Answer: A,D
NEW QUESTION 48
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?
- A. AMPscript
- B. HTML
- C. SSJS
- D. SQL
Answer: A
NEW QUESTION 49
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?!
- A. Marketing Cloud Connect
- B. Web Analytics Connector
- C. AMPscript for Marketing Cloud
- D. Google Analytics 360
Answer: B
NEW QUESTION 50
Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?
- A. Target Data Extension
- B. Safehouse
- C. Original SFTP folder
- D. Selected SFTP folder
Answer: D
NEW QUESTION 51
Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).
Which steps should be taken to implement this?
Choose 2 answers
- A. Enforce Export Email Whitelist
- B. Enable IP Whitelisting
- C. Add a Domain to the Export Email Whitelist
- D. Edit the entity Verification Settings
Answer: A,C
NEW QUESTION 52
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