2024 Updates For the Latest MCC-201 Free Exam Study Guide!
Best MCC-201 Exam Preparation Material with New Dumps Questions
To prepare for the Salesforce MCC-201 Exam, candidates can take advantage of various resources provided by Salesforce, such as online training modules and study guides. Additionally, hands-on experience with Marketing Cloud and Salesforce CRM integration is highly recommended to gain practical knowledge and skills. Passing MCC-201 exam is a valuable achievement for professionals who want to advance their careers in the field of marketing automation and customer relationship management. It not only validates their expertise in Marketing Cloud Connect but also helps them to stand out in the competitive job market.
Salesforce MCC-201 Exam is a 60-minute exam that consists of 30 multiple-choice questions. MCC-201 exam is available in English and costs $200. To pass the exam, candidates must score at least 65% or higher. Salesforce recommends that candidates have at least six months of experience working with Marketing Cloud Connect before taking the exam. Marketing Cloud Connect Essentials certification is valid for two years and can be renewed by passing the latest version of the MCC-201 exam or by completing related Trailhead modules. Achieving the MCC-201 certification can enhance a professional's career prospects and demonstrate their expertise in Salesforce Marketing Cloud integration.
NEW QUESTION # 27
A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?
- A. Tracking Extract
- B. Send Log
- C. Recent Email Send Report
- D. Data Views
Answer: B
Explanation:
A send log is a data extension that captures information about each email send, such as subscriber key, email name, subject line, and send time. It can also capture custom fields that are populated at send time, such as email address or personalized content. A send log can be used to analyze which email addresses receive which emails and when. Reference: https://help.salesforce.com/articleView?id=sf.mc_es_send_logging.htm&type=5
NEW QUESTION # 28
Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file.
Which two options would meet these requirements?
Choose 2 answers
- A. Scheduled Automation
- B. File Drop Automation
- C. Decision Split
- D. SQL Query
Answer: B,D
Explanation:
A File Drop Automation can be used to trigger an automation when a file is uploaded to the Marketing Cloud FTP. A SQL Query can be used to segment the audience based on the data inside the file and populate a data extension for each segment. The data extensions can then be used as entry sources for different journeys. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_define_a_triggered_automation.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5
NEW QUESTION # 29
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)
- A. Email
- B. Loyalty Program Number
- C. Mobile Device ID
- D. CRM ID
Answer: A,B
NEW QUESTION # 30
A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email sent to the marketing manager each morning that contains the previous day's submissions as a CSV attachment. Assuming that the customer has the attachments feature enabled.
Which automation workflow will accomplish this?
- A. Triggered Automation: Data Extract > SQL Query > Transfer File > Send Email
- B. Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email
- C. Triggered Automation: SQL Query > Data Extract > Transfer File > Send Email
- D. Scheduled Automation: Data Extract > SQL Query > Transfer File > Send Email
Answer: B
NEW QUESTION # 31
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.
What action should be taken to increase subscriber engagement? Choose 2 answers
- A. Increase volume of emails to a wider audience
- B. Introduce more identity verification steps in check out process
- C. Adopt a Cart Abandonment Email Campaign
- D. Increase the use of dynamic content in emails
Answer: C,D
NEW QUESTION # 32
A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers
- A. Does their License include support for REST APIs?
- B. Why do they require 10 years of historical data in Marketing Cloud?
- C. Does their License include the Large Data Extensions feature?
- D. How many API calls are included in their License?
Answer: B,D
NEW QUESTION # 33
Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign?
- A. Import Mobile Contacts and Send SMS
- B. Refresh Mobile Filtered List and Send SMS
- C. Import Mobile Contacts and Outbound Send
- D. Refresh Mobile Filtered List and Outbound Send
Answer: B
NEW QUESTION # 34
Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)
- A. A field of Locale type containing the country code
- B. A field of Text type containing the country code plus mobile number
- C. A field of Phone type containing the mobile number
- D. A field of Locale type containing the locale code
Answer: A,C
Explanation:
To enable data extensions for sending SMS messages from MobileConnect, Northern Trail Outfitters should add two fields to their data extensions: a field of Locale type containing the country code and a field of Phone type containing the mobile number. These fields are required for MobileConnect to identify and send messages to mobile subscribers. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_moc_create_a_data_extension_for_mobileconnect.htm&type=5
NEW QUESTION # 35
Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)
- A. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.
- B. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
- C. Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
- D. Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
Answer: A,B
Explanation:
Performing large-scale segmentation in Automation Studio before admitting contacts into Journey Builder can help reduce the amount of contacts admitted into the journey, thereby increasing the performance of the journey.
Creating prefiltered, sendable copies of data extensions for each journey instead of using the same entry source can also help optimize journey performance as it reduces the number of contacts that have to be processed for each journey. This can help with performance as the data extension is already filtered and therefore the journey has to do less work in terms of filtering the participants. For more information, see the Salesforce Certified Marketing Cloud Consultant Exam Study Guide[1] or the Salesforce documentation on Journey Performance[2].
[1] https://trailhead.salesforce.com/content/learn/certifications/marketing-cloud-consultant/marketing-cloud-consultant-exam-study-guide [2] https://help.salesforce.com/articleView?id=mc_jb_improve_journey_performance.htm&type=5
NEW QUESTION # 36
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)
- A. When using an external database of record, utilize that system's identifier as the contact key.
- B. Configure Contact Builder to automatically generate a unique subscriber key.
- C. Regularly merge duplicate contacts to keep tracking data accurately.
- D. Define the subscriber key as a unique value that does not relate to a specific channel.
Answer: A,C
NEW QUESTION # 37
Tracking Alias question:
- A. Differentiate clicking email
- B. Email Conversion Tracking
- C. Same URL
- D. Can be found in some reports
Answer: A,B,C,D
NEW QUESTION # 38
A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension.
How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?
- A. Create a separate installed package for each individual web form.
- B. Ensure the package scope includes Read and Write permissions for data extensions.
- C. Instruct the web team to store the client ID and secret in the client-side code.
- D. Enable the package for all business units in the Marketing Cloud account.
Answer: D
Explanation:
Creating an installed package in Marketing Cloud with Read and Write permissions for data extensions should be used to facilitate the functionality of upserting rows into a data extension using a REST API endpoint. An installed package is a container for one or more API integrations that provides authentication credentials and permissions for accessing Marketing Cloud resources. Read and Write permissions for data extensions allow the API integration to retrieve and modify data in data extensions. Reference: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/create_a_package.html https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/data-extensions.html
NEW QUESTION # 39
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?
- A. Use Automation Studio and Salesforce sends with campaign as an audience.
- B. Use send from Salesforce CRM and Salesforce report to prepare personalization data.
- C. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
- D. Use Automation Studio to prepare personalization data and initiate journey.
Answer: D
Explanation:
To send out a biweekly newsletter with personalized property listings for new contacts added to a newsletter campaign in Salesforce CRM, a real estate agency should use Automation Studio to prepare personalization data and initiate journey. Automation Studio can run a scheduled automation that imports new contacts from Salesforce CRM into a data extension, runs query activities to join and filter property data based on contact criteria, and injects contacts into a journey that sends the newsletter with personalized content. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_import_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder_audience.htm&type=5
NEW QUESTION # 40
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?
- A. Select 'US' as the sending country in SMS activity.
- B. Configure the phone field in Salesforce as US locale.
- C. Select 'Normalize Phone Number* in Journey settings.
- D. Format the phone field in Salesforce as +l[phonenumber],
Answer: D
NEW QUESTION # 41
Which two statements about a database of record are correct? Choose 2 answers
- A. It is any data structure in which multiple opt-in statuses can be stored for a subscriber.
- B. It is a centralized storage repository of data about objects or people.
- C. It is any database containing subscriber data.
- D. It is a system in which a subscriber's status is maintained.
Answer: B,D
NEW QUESTION # 42
Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website. They want to set up month-long welcome Journey which sends emails specific to the purchase such as the type of tent, they average accessories for the tent, and care of the tent at different points throughout the Journey. NTO also reorganizes that due to their .. princes, they have had customers purchase more than one tent within a month.
What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?
- A. Entry Data
- B. Journey Data
- C. Salesforce Data
- D. Contact Data
Answer: A
Explanation:
To make sure the decision splits reflect the correct tent for each customer, Northern Trail Outfitters should use Entry Data as the type of data in the decision splits. Entry Data is the data that is captured at the time of entry into a journey and remains static throughout the journey. Entry Data can include data from data extensions, Salesforce objects, or API events. Using Entry Data will ensure that the decision splits are based on the tent that each customer bought at the time of entry, and not affected by any subsequent purchases or data changes. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_entry_data.htm&type=5
NEW QUESTION # 43
A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?
- A. Create and execute a Tracking Extract.
- B. Create and execute a Data Filter on the_Click data view.
- C. Create and execute a Subscriber Engagement report.
- D. Create and execute a SQL Query against the _Click data view.
Answer: D
Explanation:
A SQL query is an automation studio activity that allows querying data from data extensions or data views using SQL statements. A data view is a system-generated table that stores information about subscriber actions, such as clicks, opens, bounces, etc. The _Click data view contains information about each click event for each subscriber in the last six months. By creating and executing a SQL query against the _Click data view, the customer can identify all subscribers who clicked on a link within any email sent within the last six months. Reference: https://help.salesforce.com/articleView?id=sf.mc_as_sql_query_activity.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_as_data_view_click.htm&type=5
NEW QUESTION # 44
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database What should they implement?
- A. Synchronized Data Extensions with a filter
- B. All Subscribers, since these are synchronized in real time
- C. Event Data from the Entry Event in Journey Builder
- D. Import from Salesforce Report in Automation Studio
Answer: A
NEW QUESTION # 45
Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder.
Which field name should be included in the report in addition to email address?
- A. Contact ID
- B. CampaignMember ID
- C. Individual ID
- D. External ID
Answer: A
NEW QUESTION # 46
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? Choose 3 answers
- A. How are subscribers identified in your web analytics?
- B. How long after the behavior occurs will a subscriber need to enter a journey?
- C. Should a single customer exist in multiple journeys at the same time?
- D. How many messages should be included in each journey?
- E. Should customers exit the journey when the goal is met?
Answer: A,B,C
NEW QUESTION # 47
A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.
How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?
- A. An automation that generates the Complaint Tracking Extract.
- B. An automation that queries the Complaint data view.
- C. An automation that queries the Unsubscribe data view.
- D. An automation that generates the Unsubscribe Event Extract.
Answer: B
NEW QUESTION # 48
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database What should they implement?
- A. Synchronized Data Extensions with a filter
- B. All Subscribers, since these are synchronized in real time
- C. Event Data from the Entry Event in Journey Builder
- D. Import from Salesforce Report in Automation Studio
Answer: A
Explanation:
Synchronized data extensions are data extensions that are automatically populated with data from Sales Cloud objects using Marketing Cloud Connect. They can be configured with filters to limit the records that are imported based on criteria such as field values or record types. By using synchronized data extensions with a filter on the consent checkbox field, NTO can import their Sales Cloud data into Marketing Cloud and leverage it within Journey Builder. Synchronized data extensions can be refreshed as frequently as every 15 minutes, which meets the requirement of having no more than 30 minutes delay. Reference: https://help.salesforce.com/articleView?id=sf.mc_co_data_integration_synchronized_data_sources.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_co_implement_synchronized_data_sources_best_practices.htm&type=5
NEW QUESTION # 49
Northern Trail Outfitters wants to target all customer who have registered to receive Push Notifications. Their app uses the Mobile Push multiple with Mobile Push SDK.
In which two ways should this segment be created?
- A. Using Automation Studio, query the_MobilePushDemographics Data View and saved this to a data extension.
- B. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
- C. Using Mobile Studio, create a Mobile Push Filtered List filter on the MobilePush Demographics attribute group.
- D. Using Contact Builder, create a Filtered Data Extension from All Contact where there is a record in MobilePush Demographics.
Answer: B
NEW QUESTION # 50
Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)
- A. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.
- B. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
- C. Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
- D. Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
Answer: A,B
NEW QUESTION # 51
A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's dat a. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.
Which steps should be used to accomplish this in Journey Builder?
- A. Random Split, Send Email, Wait, Define Goal
- B. Define Goal, Update Contact Data, Send Email, Wait
- C. Update Contact Data, Wait, Send Email, Join
- D. Define Goal, Send Email, Wait, Decision Split
Answer: B
NEW QUESTION # 52
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Salesforce MCC-201 (Marketing Cloud Connect Essentials) Certification Exam is designed to assess the knowledge and skills of professionals who want to connect Salesforce Marketing Cloud with Salesforce CRM. Marketing Cloud Connect Essentials certification exam is suitable for marketing professionals, administrators, and developers who work with Salesforce Marketing Cloud and want to learn how to integrate it with Salesforce CRM. MCC-201 exam tests the candidate's ability to configure and manage Marketing Cloud Connect, data synchronization, and data mapping between the two platforms.
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