Give Push to your Success with Salesforce Interaction Studio Interaction-Studio-Accredited-Professional Exam Questions
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NEW QUESTION 22
Which three components of a server side campaign can be defined by a business user?
- A. Campaign responses
- B. Experience rules
- C. Campaign rendering
- D. Promoted content
- E. User attributes
Answer: B,D,E
NEW QUESTION 23
How does interaction studio deliver technical value to marketers? [Check]
- A. By listening to customer signals, understanding customer intent, and acting accordingly
- B. By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C
- C. By providing a platform to manage, schedule, create and monitor content
- D. By providing a cloud-based application designed to help salespeople sell smarter and faster
Answer: A
NEW QUESTION 24
Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?
- A. Audience
- B. Date based
- C. Salesforce data
- D. API
Answer: D
NEW QUESTION 25
ETL feeds must follow explicit specifications and require which type of file format?
- A. JSON
- B. CSV
- C. Text
- D. Binary
Answer: B
NEW QUESTION 26
If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?
- A. Campaign Debugger
- B. Developer tools
- C. Inject SDK
- D. Force SDK URL
Answer: D
NEW QUESTION 27
What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]
- A. Profile, insight, understand, act, analyse
- B. Know, understand, personalise, engage, analyse
- C. Data-in, understand, engage, data-out, analyse
- D. Identify, understand, decide, act, analyse
Answer: D
NEW QUESTION 28
What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?
- A. Ingredients
- B. Booster
- C. Exclusion
- D. Variation
Answer: B
NEW QUESTION 29
What would a marketer include if they want to ensure they display recommendations from more than one category?
- A. Ingredient
- B. Booster
- C. Variation
- D. Exclusion
Answer: C
NEW QUESTION 30
What are two types that real time interaction management helps marketers to personalize the customer
- A. Next best Action
- B. Data Storage
- C. Orchestration
- D. Data Aggregation
Answer: A,C
NEW QUESTION 31
In the user interface what is the visual representation of the data about a single visitor including preference?
- A. unified customer profile
- B. Unified view of customer
- C. Single view of customer
- D. Single source of truth
Answer: A
NEW QUESTION 32
What are two ways to populate the interaction studio catalog? [check]
- A. Third-party integration
- B. ETL Feed
- C. Email pixel
- D. Web sdk
Answer: B,D
NEW QUESTION 33
What three things does a developer code in web template?
- A. Campaign qualification rules
- B. Client side instructions for rendering
- C. HTML and CSS for controlling appearance
- D. Defining what can be configured in a campaign
- E. Set the control group percentage
Answer: B,C
NEW QUESTION 34
How quickly does interaction studio synthesize and activate date to gauge and respond to an individual’s in-the-moment intent, across channels?
- A. 30 Seconds
- B. 1 second
- C. 1 minutes
- D. 30 milliseconds
Answer: D
NEW QUESTION 35
A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?
- A. Leverage service cloud to inform IS in real-time
- B. Use machine learning to serve product/ content recommendations in email sent by your ESP
- C. The agent uses a customized next best offer widget powered by the interaction studio connector
- D. Manually sync data from Interaction studio to service cloud
Answer: C
NEW QUESTION 36
ETL feeds must follow explicit specifications and requires which type of file format?
- A. JSON
- B. CSV
- C. TextDocs
- D. Binary
Answer: B
NEW QUESTION 37
How many days after the date of upload will files be deleted from the SFTP?
- A. 180 days
- B. 30 days
- C. 60 days
- D. 90 days
Answer: C
NEW QUESTION 38
Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
- A. Server-side campaign
- B. Email campaign
- C. Mobile campaign
- D. Web campaign
Answer: A
NEW QUESTION 39
What are the three types of ingredients available for a recipe?
- A. Catalog-based and Trending
- B. Co-Occurrence
- C. Recommendations
- D. Promotions
- E. Machine Learning
Answer: A,B,C
NEW QUESTION 40
What is the rule criteria that you can use in the segment creation process?
- A. Dimensions
- B. Actions
- C. Email click throughs
- D. Social mentions
Answer: B
NEW QUESTION 41
What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?
- A. Campaigns
- B. Audiences
- C. Recipes
- D. Templates
Answer: A
NEW QUESTION 42
How often does interaction studio poll the sftp for new files for ingestion?
- A. Immediately
- B. Hourly
- C. Daily
- D. Every 15 minutes
Answer: D
NEW QUESTION 43
Which ingredient shows a vistor products or content based on a "people like me" algorithm?
- A. Trending
- B. Co Browser
- C. Similar Items
- D. Collaborative Filtering
Answer: D
NEW QUESTION 44
What are the three ways segments are used in Interaction studio?
- A. Recommending products
- B. Set goals and filters
- C. Targeting for campaigns
- D. Creation related lists within salesforce CRM
- E. Analytics, trends and engagement
Answer: B,C,E
NEW QUESTION 45
What are the three types of mobile campaigns a business user can create in IS?
- A. SMS Text Message
- B. In-App Notification
- C. Push Message
- D. Browser Notification
- E. JSON Data A
Answer: B,C
NEW QUESTION 46
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