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Adobe Marketo Engage Architect Master Sample Questions:

1. What type of stakeholder typically requires advanced training on reporting features in Marketo?

A) Content Creator
B) Marketing Manager
C) Sales Representative
D) Database Administrator

2. A marketing operations manager has inherited an 8-year-old Marketo instance. During an audit, they discover that each region has their own naming standards, and often marketers will create unique program names like "Mario Dec13 Sales Event - OLD DO NOT USE". Reporting is inaccurate and often requires extensive filtering to get simple results.
In order to create consistent program organization rules, what is the recommended best practice for program naming schemes?

A) [Program type] [YYYY]-[MM]-[Optional DD] [Description]
Example:
WBN 2024-02-14 Product release
B) [YY]-[MM]-[Optional DD] [Description]
Example:
24-02-14 Product release Webinar
C) [Description] [Program type] [YYYY]-[MM]-[DD]
Example:
Product release WBN 2024-02-14
D) Use a unique identifier for each program without following a standardized structure

3. Which steps improve reporting accuracy in Marketo? (Choose two)

A) Adjusting lead scores before analysis
B) Utilizing consistent tagging across programs
C) Mapping CRM fields to Marketo fields
D) Using dynamic lists for reporting

4. An Adobe Marketo Engage Architect is integrating a Marketo Engage instance for a non-profit client with two different third-party platforms.
The requirements are outlined below:
Scenario 1: Automatically clone existing default programs on Marketo, build the email using the RSS feed of blog section, and schedule the email on every Thursday.
Scenario 2: Before deleting any record on Marketo, push the data to "Donor System".
How should the Marketo Engage Architect approach the platform integration?

A) Scenario 1 - Use Email Scripting and Scenario 2 - Use REST API
B) Scenario 1 - Use REST API and Scenario 2 - Use Webhook
C) Scenario 1 - Use Webhook and Scenario 2 - Use REST API
D) Scenario 1 - Use JavaScript API and Scenario 2 - Use REST API

5. A business is running campaigns on multiple channels and needs to allocate credit accurately.
What model should be used?

A) First Touch Attribution
B) Last Touch Attribution
C) Linear Attribution
D) Multi-Touch Attribution

Solutions: