Microsoft MB2-720 : Functional Application in Microsoft Dynamics Marketing

MB2-720 real exams

Exam Code: MB2-720

Exam Name: Functional Application in Microsoft Dynamics Marketing

Updated: Aug 22, 2026

Q & A: 90 Questions and Answers

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Microsoft MB2-720 Exam Syllabus Topics:

SectionWeightObjectives
Manage Marketing Contacts, Leads and Segments25%- Lead scoring and qualification
- Create and manage contacts and leads
- Build static and dynamic segments
Create and Execute Marketing Campaigns25%- Design multi-channel campaigns
- Manage email marketing and templates
- Automate workflows and customer journeys
Analytics, Reporting and Integration10%- Integrate with Dynamics CRM
- Analyze campaign performance
- Generate marketing reports and dashboards
Event Management and Budgeting15%- Manage media plans and rate cards
- Set up and manage events/webinars
- Track marketing budgets and expenses
Configure and Manage Core Dynamics Marketing25%- User roles and security
- System navigation and settings
- Marketing calendar and workspace

Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

1. You create an event in Microsoft Dynamics Marketing. You plan to request bids from catering vendors and then award the event catering to a vendor.
Which three steps should you perform to track the vendors? Each correct answer presents part of the solution.

A) Create a Request for Quote (RFQ), then add the prospective vendors and the event catering item to the RFQ.
B) Send the event catering RFQ to the prospective vendors.
C) Mark the winning vendor's response as Awarded.
D) Select the item and award it to the winning vendor.
E) Create a quote, then add the prospective vendors and the event catering item to the quote. E-lc-


2. Your company gains new customers several times a week. You must perform 18 specific tasks in Microsoft Dynamics Marketing for each new customer.
Which feature can you use to quickly generate the tasks for a new customer?

A) Job Template
B) Job Request Template
C) Quick Campaign
D) Marketing Plan


3. What happens when you select a rate card in Microsoft Dynamics Marketing and click the Delete button?

A) The rate card is permanently deleted.
B) The rate card is deleted and can be restored only by a Microsoft Dynamics Marketing Administrator.
C) The rate card is deactivated, but can be reactivated.
D) The rate card is deactivated and cannot be reactivated.


4. What should you use to allow contacts to register online for an event that is part of an automated marketing campaign?

A) navigation link
B) landing page activity
C) webpage
D) Scheduler activity


5. Which event can you configure to trigger an alert?

A) an expired contract
B) a downloaded file
C) a deleted note
D) an overdue task


Solutions:

Question # 1
Answer: A,B,D
Question # 2
Answer: C
Question # 3
Answer: D
Question # 4
Answer: D
Question # 5
Answer: C

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