Microsoft MB-280 : Microsoft Dynamics 365 Customer Experience Analyst

MB-280 real exams

Exam Code: MB-280

Exam Name: Microsoft Dynamics 365 Customer Experience Analyst

Updated: Oct 10, 2026

Q & A: 138 Questions and Answers

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Microsoft MB-280 Exam Overview:

Certification Vendor:Microsoft
Exam Name:Microsoft Dynamics 365 Customer Experience Analyst
Exam Number:MB-280
Available Languages:English
Related Certifications:Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate
Real Exam Qty:40-60
Exam Duration:120 minutes
Exam Format:Multiple-choice, Scenario-based
Certificate Validity Period:1 year (renewal available)
Exam Price:$165 USD
Passing Score:700/1000
Sample Questions:Free Download MB-280 bootcamp pdf
Exam Way:Online proctored (Pearson VUE) or in-person testing center
Pre Condition:Recommended: Familiarity with Microsoft Dynamics 365 Customer Insights and basic data analytics concepts. No mandatory prerequisites, but hands-on experience is beneficial.
Official Syllabus URL:https://learn.microsoft.com/en-us/certifications/exams/mb-280

Microsoft MB-280 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Manage Overlapping Identities and Unify Customer Profiles15-20%- Configure identity resolution
  • 1. Manage identity relationships and graphs
  • 2. Configure deduplication and merging rules
  • 3. Configure identity matching rules and thresholds
- Manage unified profiles
  • 1. Configure confidence scoring for merged profiles
  • 2. Validate unified customer profiles
  • 3. Review and resolve identity conflicts
Topic 2: Configure Data Ingestion20-25%- Configure data sources and connectors
  • 1. Configure Microsoft connectors for data ingestion
  • 2. Configure custom data sources
  • 3. Configure data import schedules and mappings
- Manage data transformations
  • 1. Validate and monitor data quality during ingestion
  • 2. Configure data mapping and field transformations
  • 3. Configure data enrichment processes
Topic 3: Create and Configure Segments and Measures25-30%- Create and configure measures
  • 1. Create measures using calculations and aggregations
  • 2. Create computed attributes and measures
  • 3. Configure metric hierarchies
- Create and configure customer segments
  • 1. Create segment definitions using conditions and combinations
  • 2. Configure dynamic and static segments
  • 3. Create segments based on customer activities and attributes
Topic 4: Configure Insights and Customer Card10-15%- Configure subscriptions and alerts
  • 1. Configure automated subscriptions
  • 2. Configure threshold-based alerts
  • 3. Configure notification preferences
- Configure customer insights card
  • 1. Configure card components and layout
  • 2. Configure card visibility and permissions
  • 3. Configure real-time and batch insights
Topic 5: Configure Customer Data Privacy Settings and Establish Data Policies20-25%- Configure customer profile configuration
  • 1. Configure customer identifier and primary key settings
  • 2. Configure unified customer profile schema
  • 3. Configure consent and preference settings
- Configure data policies
  • 1. Implement data masking and anonymization
  • 2. Configure data retention and lifecycle policies
  • 3. Configure data policies for compliance requirements

MB-280 Exam Practice Questions FAQ

The test engine simulates the real exam environment, records your performance after each session, and points out the questions you got wrong so you know where to concentrate. Once you answer a question correctly consistently, you can mark it as mastered and clear it from your rotation, keeping every practice round focused on what still needs work.

The Microsoft Dynamics 365 Customer Experience Analyst exam contains 40-60 questions, and you will have 120 minutes minutes to complete them. Simulating that combination in advance turns exam-day pacing into a habit.

More than you might think. A demo shows you real questions and answers exactly as the full product presents them, so you can judge the accuracy, the writing quality, and the interface for yourself. We encourage you to compare our demo against any other provider's — the difference in care is visible in the details.

This package includes 138 practice questions for the Microsoft Dynamics 365 Customer Experience Analyst exam. Every answer is verified by an experienced team of experts, so you can trust what you study.

The Microsoft Dynamics 365 Customer Experience Analyst exam requires a score of 700/1000 to pass, and the official registration fee is $165 USD. Knowing both figures before you begin helps you plan your preparation realistically.

The Microsoft Dynamics 365 Customer Experience Analyst exam is scored on a scale where 700/1000 is required to pass, and the official exam fee is $165 USD.

Recommended: Familiarity with Microsoft Dynamics 365 Customer Insights and basic data analytics concepts. No mandatory prerequisites, but hands-on experience is beneficial.

You can confirm the current eligibility requirements on the official MB-280 exam page before you register.

The Microsoft Dynamics 365 Customer Experience Analyst practice questions are organized around the official exam objectives. Key topics include:

  • Configure Insights and Customer Card (10-15%)
  • Manage Overlapping Identities and Unify Customer Profiles (15-20%)
  • Configure Data Ingestion (20-25%)

Your practice results against these topics show you exactly where to spend your next session.

Microsoft Dynamics 365 Customer Experience Analyst Sample Questions:

Question #1

A company is using Dynamics 365 Sales to track their sales pipeline.
Sales managers require their forecasting to include reasons why opportunities were lost, including losses to competitors.
You need to configure the sales process WITHOUT using custom code.
What should you do? To answer, select the appropriate options in the answer area.
NOTE: Each correct selection is worth one point.

Reveal Solution  Discussion  0

Correct Answer:


Explanation:

* Requirement: Add the Type of Loss
* To track reasons for lost opportunities, including specifics like losses to competitors, you need to provide additional details on why an opportunity was closed as lost.
* The Status Reason field can be customized to include specific reasons for the loss. This field is used within the context of the Opportunity entity and allows the addition of options to detail specific loss types.
* By modifying the Status Reason option set, you can add various reasons (like " Lost to Competitor " ) which will appear as options when closing an opportunity as lost.
Reference: Microsoft Documentation - Customize Status Reasons for Opportunities Steps to Modify the Status Reason Option Set:
Go to Settings > Customizations > Customize the System.
Locate the Opportunity entity and open its Fields section.
Find and select the statuscode (Status Reason) field.
Add new options to represent specific loss types and save the changes.
Publish the customization to make the new Status Reason options available for users.
Requirement: Record the Loss for Forecasting
Sales managers need to include lost opportunities and their reasons in forecasting. To ensure that this information is captured accurately, modifying the Opportunity Close form will allow users to specify details when marking an opportunity as closed (won or lost).
By customizing the Opportunity Close form, you can include fields that capture detailed information required for forecasting, such as the type of loss and any competitor information. This ensures that loss details are available for analysis and forecasting without needing custom code.
Reference: Microsoft Documentation - Customize Opportunity Close Experience in Dynamics 365 Steps to Modify the Opportunity Close Form:
In the Sales Hub, navigate to App Settings > Close Opportunity Experience.
Customize the Opportunity Close form to include fields that are relevant to capturing loss information, such as adding fields for competitors or reasons.
Save and publish the form to reflect the changes.
By modifying the Status Reason option set and customizing the Opportunity Close form, you enable the sales team to record detailed reasons for lost opportunities, which will support accurate forecasting and analysis, all without using custom code.
New

Question #2

The assistant to the sales leader has some questions on how delegation works when using the Dynamics 365 App for Outlook. They want to know how columns are populated when an email is tracked.
You need to explain the behavior of the tracked email messages, in particular, what is set as the owner of the tracked email from a delegated mailbox.
What should you convey?

  • A. The owner of the linked contact that sent the email.
  • B. The delegate user.
  • C. System (as it is promoted by server-side synchronization).
  • D. The primary mailbox owner.
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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Question #3

You need to satisfy the founder ' s requirements for displaying the custom image within the app.
Where should you upload the image?

  • A. An icon control
  • B. A web resource
  • C. An image column
  • D. A file column
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Explanation: Only visible for PassTorrent members. You can sign-up / login (it's free).

Question #4

You are the Dynamics 365 administrator at an organization that uses both Dynamics 365 Customer Insights - Journeys and Dynamics 365 Sales.
You have configured Customer Insights - Journeys to create leads from web form submissions. You also allow your sales users to create leads using the user interface.
Your organization has recently hosted an event at a conference.
* You have a Customer Insights - Journeys web form to capture leads immediately at the conference.
* You expect sales users to enter lead information for prospects they meet at the event in the week after the conference.
You need to keep your data clean while also capturing all the valid leads from the event. What should you do?

  • A. Go to the form in Customer Insights - Journeys and update the form so that it can either create new leads or update existing leads.
  • B. Go to The settings area in Customer Insights - Journeys and ensure the default form matching strategy is selected.
  • C. Go to business management settings and enable duplicate detection on leads based on email.
  • D. Go to the classic editor and remove Create permissions from the security group for sales users.
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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Question #5

You are configuring Dynamics 365 Sales as part of a new implementation at your organization. Your organization has Sales Professional licensing.
Your organization sells over 100 different types of products across different divisions. A lot of selling occurs at conferences where sellers meet prospects and gather business cards to create leads.
After reviewing the requirements from your business stakeholders, you identify that:
1. Sellers sometimes only want to convert leads gathered at events to contacts before they start tracking any deals with that contact.
2. Sellers must be given multiple different options for specifying the final status of deals they have been tracking.
Your current System Settings is as follows:

Use the drop-down menus to select the answer choice that answers each question. NOTE: Each correct selection is worth one point.

Reveal Solution  Discussion  0

Correct Answer:


Explanation:

* Requirement #1 Explanation:
* The requirement specifies that sellers want to convert leads gathered at events directly to contacts without necessarily creating opportunities initially.
* The Quality lead experience setting in Dynamics 365 allows users to choose which records (Account, Contact, or Opportunity) to create when qualifying a lead.
* By enabling this option, users can convert leads to contacts without automatically creating opportunities, aligning with the requirement.
Reference: Microsoft Documentation - Configure Lead Qualification Settings in Dynamics 365 Steps to Configure the Quality Lead Experience Setting:
Navigate to Settings > Administration > System Settings.
Go to the Sales tab.
Set Qualify lead experience to " Yes " to allow flexibility in lead conversion.
Requirement #2 Explanation:
The requirement states that sellers need different options for specifying the final status of deals.
The Customize close opportunity form setting allows customization of the form where users specify the status reason when closing an opportunity.
By enabling this, you can provide multiple status options, helping sellers specify various outcomes for closed deals (e.g., different statuses for won or lost deals).
Reference: Microsoft Documentation - Customize Opportunity Close Experience in Dynamics 365 Steps to Configure the Customize Close Opportunity Form Setting:
Navigate to Settings > Administration > System Settings.
Go to the Sales tab.
Set Customize close opportunity form to " Yes " to allow adding specific status options when an opportunity is closed.
By setting these configurations, Dynamics 365 Sales will support both the need for flexible lead qualification and provide detailed status options for opportunity closures, aligning with the organization's requirements.

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