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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. A marketer needs to create a new field for a Marketing Cloud Account Engagement form.
Which statement accurately describes how to create the new field?

A) The field Is created and added to the form in Engagement Studio.
B) The field Is created as a default account field in the form editor.
C) The field is created as a custom prospect field in the form editor.
D) The field is created as a custom prospect field on the Prospect Fields page.

2. What is an identified visitor?

A) A visitor who has provided their organization in a Marketing Cloud Account Engagement form.
B) A visitor who has been matched with a Marketing Cloud Account Engagement prospect record.
C) A visitor who has provided their contact Information in a Marketing Cloud Account Engagement form.
D) A visitor whose organization has been identified using a reverse IP lookup.

3. You want your Sales team to be able to send one-to-one emails in Marketing Cloud Account Engagement and no list emails. How can you do this?

A) Set them up as a Marketing user and then control how many emails can be sent.
B) You can't send one-to-one emails out of Marketing Cloud Account Engagement.
C) Set them up as a one-to-one email user only
D) Set them up as a Sales user in Marketing Cloud Account Engagement

4. A form uses an autoresponder email.
In Pardot, which report should a user review if they want to view the deliverability statistics for that email?

A) Form report
B) Email Template report
C) List Email report
D) Autoresponder report

5. You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.

A) False
B) True

Solutions: