Real Adobe AD0-E608 Exam Questions [Updated 2025]
AD0-E608 Exam Dumps Pass with Updated 2025 Adobe Customer Journey Analytics Business Practitioner Professional
NEW QUESTION # 10
Your marketing team needs weekly sales performance reports segmented by product categories. After configuring the report schedule, the team reports that the files they receive are unreadable. Upon investigation, you find that the export format was incorrectly set. What should you do next?
Response:
- A. Change the export format to a compatible file type like CSV or Excel.
- B. Enable calculated metrics in the report.
- C. Increase report delivery frequency to daily.
- D. Recreate the report with new data filters.
Answer: A
NEW QUESTION # 11
An analyst works at a company that sells both direct to customer (D2C) and business to business (B2B). They have been asked to perform an analysis on the effectiveness of a new social campaign on the company's D2C sales. There are several data views from which they can choose to perform their analysis, each one based on a different connection and person ID.
Which data view should they use?
Response:
- A. A data view from a connection based on work email address.
- B. A data view from a connection based on personal email address.
- C. A data view from a connection based on phone number.
- D. A data view from a connection based on social network handle.
Answer: B
NEW QUESTION # 12
An analyst needs to show a trended view of the registered visitors to their website broken down by new registrations versus existing users. The website requires authentication and records an event when a user signs in. It also records an event when a new account is created.
How can the analyst create the desired visualization?
Response:
- A. Create a filter for users who create an account, another for users who sign in and exclude those who create an account, then use them both in a stacked bar chart.
- B. Create a filter for users who create an account then sign in, another for users who sign in and exclude those who create an account, then use them both in a stacked bar chart.
- C. Use a default visualization that plots sign-in and account creation events without filters.
- D. Create a filter for users who create an account then sign in, another for users who sign in, then use them both to create a stacked area chart.
Answer: B
NEW QUESTION # 13
Your company runs several promotional campaigns throughout the year. When reviewing the annual campaign performance report, your manager notices that only Q4 campaigns are visible. After investigating, you realize that the report was configured to use a static date range. What action should you take?
Response:
- A. Recreate the report using calculated metrics.
- B. Apply campaign filters for all active promotions.
- C. Enable real-time report updates.
- D. Change the date range filter to include the entire year.
Answer: D
NEW QUESTION # 14
You are trying to understand which types of page content contributed to a successful conversion during a specific visit to your websites. Which type of Filter container should you use to narrow down your data?
Response:
- A. A Page container.
- B. A Person container.
- C. An Event container.
- D. A Session container.
Answer: B
NEW QUESTION # 15
Which visualization should be used to display the flow of customer interactions through different stages of a marketing funnel?
Response:
- A. Funnel Analysis
- B. Summary Table
- C. Line Graph
- D. Bar Chart
Answer: A
NEW QUESTION # 16
Which type of visualization best represents the distribution of product categories purchased by customers in a specific region?
Response:
- A. Funnel Visualization
- B. Bar Chart
- C. Scatter Plot
- D. Line Chart
Answer: B
NEW QUESTION # 17
Which steps should be taken to ensure that customer journey analysis results are accurate in Adobe CJA?
(Select two.)
Response:
- A. Enable Identity Resolution
- B. Apply Data Retention Rules
- C. Validate Profile Permissions
- D. Use Predefined Data Views
Answer: A,C
NEW QUESTION # 18
Which project management action ensures organized report distribution across multiple teams?
Response:
- A. Enable Campaign Sync Mode
- B. Create Custom Data Exports
- C. Use Real-Time Project Assignment
- D. Use Folder-Based Project Organization
Answer: D
NEW QUESTION # 19
Which component allows creating customer behavior summaries across data views in Adobe CJA?
Response:
- A. Summary Table
- B. Segment Overlap
- C. Attribution Model
- D. Calculated Metric
Answer: B
NEW QUESTION # 20
As a CJA Business Practitioner, you are verifying a report that provides the percentage of sessions per device using calculated metrics. This calculated metric needs to have only whole numbers.
However, it currently reflects decimal values with percent. What could be the probable reason for having decimal values?
Response:
- A. Calculated metric has 'Format' as Percent and 'Decimal places' as 0.
- B. Calculated metric has 'Format' as Number and 'Decimal places' as 1.
- C. Calculated metric has 'Format' as Decimal and 'Decimal places' as 2.
- D. Calculated metric has 'Format' as Percent and 'Decimal places' as 2.
Answer: D
NEW QUESTION # 21
An insurance organization wants a histogram chart on the number of times its customers have connected to its agents through website, mobile app or phone calls in the last 7 days.
The histogram should display the number of customers who tried to reach agents less than 3 times, 3-6 times, 6-9 times, and more than 9 times.As a CJA business practitioner you have created a calculated metric to add agent contact events. You now plan to add this calculated metric to histogram with Person as 'counting method'.
What could be the possible reason for this approach to be invalid?
Response:
- A. Histogram supports only Event as counting method and not Person
- B. Histogram supports standard bucket size of 5 or 10 and not 3
- C. Histogram does not support grouping by custom dimensions
- D. Histogram supports only standard metrics and not calculated metrics.
Answer: D
NEW QUESTION # 22
Which Adobe CJA feature allows automatic updates of scheduled reports?
Response:
- A. Data Sync Manager
- B. Batch Processing Engine
- C. Profile Update Service
- D. Report Scheduler
Answer: D
NEW QUESTION # 23
An analyst is creating a dashboard that needs to contain year-over-year comparisons for at least the past twelve months, possibly longer. There are three data views that contain the sources needed and are based on the identity that the analyst wants to use.
Which data view should the analyst use?
Response:
- A. The data view with the 24-month rolling data window.
- B. The data view with the 18-month rolling data window.
- C. The data view with the 36-month rolling data window.
- D. The data view with a 12-month rolling data window.
Answer: C
NEW QUESTION # 24
A marketer wants to know how well her brand awareness campaigns are performing at bringing in new customers. Which calculated metric would provide the most insight on their performance?
Response:
- A.
- B.
- C.
Answer: C
NEW QUESTION # 25
What filter container would you use for isolating a behavior in a specific section of your website?
Response:
- A. Person container
- B. Audience container
- C. Session container
- D. Event container
Answer: D
NEW QUESTION # 26
Your team needs a report on customers who made more than three purchases in the last 60 days. After creating a segment, you notice that the results are inaccurate. Upon investigation, you find that the purchase event filter is set incorrectly. What should you do to fix the issue?
Response:
- A. Use a calculated metric to count unique orders.
- B. Enable metric filters based on "Order Value."
- C. Update the segment timeframe to the last 90 days.
- D. Adjust the purchase event filter to include only "Order Completed" events.
Answer: D
NEW QUESTION # 27
An audience created in CJA was shared with AEP Real-time CDP for targeting. During a maintenance activity, the audience was deleted accidently in CJA. How will deletion of audience in CJA affect audience in AEP Real-time CDP?
Response:
- A. Profiles of shared audience are deleted from AEP Real-time CDP
- B. Shared audience is not deleted from AEP Real-time CDP
- C. Shared Audience deletion is not allowed in CJA
- D. The audience will remain in CJA but be removed from AEP Real-time CDP
Answer: B
NEW QUESTION # 28
Which metrics should be prioritized when generating a revenue performance report in Adobe CJA?
(Select two.)
Response:
- A. Total Revenue
- B. Campaign Delivery Logs
- C. Purchase Conversion Rate
- D. Data Ingestion Speed
Answer: A,C
NEW QUESTION # 29
Which configurations should be checked when data analysis results appear inconsistent?
(Select two.)
Response:
- A. Event Filters Applied
- B. Data Ingestion Rules
- C. Profile Permissions
- D. Campaign Priority Settings
Answer: A,B
NEW QUESTION # 30
A customer visits a website from a paid social campaign on March 13th. On April 18th, the same customer visits the site again after using a search engine to find the website and adds some items to their cart. The customer finally completes their purchase on April 20th after clicking a paid search add to get to the website.
When an analyst looks at channel attribution for this order, they see organic search and paid search both getting credit for the order. They are using an Inverse-J attribution model with a 30-day lookback window.
Why are only paid search and organic search getting credit for the order?
Response:
- A. The attribution model gives more credit to later touches
- B. The attribution model prioritizes paid channels over organic
- C. The lookback window for the orders is too short
- D. The attribution model gives more credit to early touches
Answer: C
NEW QUESTION # 31
Your sales team requested daily product sales reports segmented by regions. After setting up automated reports, they receive reports without regional breakdowns. Upon review, you find that the "Region" filter was not applied. What should you do next?
Response:
- A. Increase the report delivery frequency.
- B. Update the calculated metrics definition.
- C. Apply the "Region" filter and reschedule the report.
- D. Enable advanced data processing for regional segmentation.
Answer: C
NEW QUESTION # 32
Which Adobe CJA features enable automated report generation?
(Select two.)
Response:
- A. Data Export Module
- B. Report Scheduler
- C. Calculated Metrics Engine
- D. Data View Manager
Answer: A,B
NEW QUESTION # 33
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