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GCCC Strategic Communication Management Professional Sample Questions:

1. Which is the FIRST step to take when a CEO wants an expert to develop a training program for managers in effective communication?

A) Clarify the program goals and develop a communication strategy.
B) Draft a training outline/course plan for effective communication.
C) Film the CEO delivering an all-staff message about the new management training.
D) Research current information and resources available for managers.

2. Which part of the communication development process should be handled by in-house communication professionals?

A) Strategy and project management
B) Speech writing and newsletter writing
C) Video production and web programming
D) Crisis and emergency communications

3. The latest market research for an organization has revealed a decline in market share, particularly with the female customer. The chief executive officer (CEO) has asked the head of communication for advice on whether a stronger focus on communication would help correct this decline. Which of the following responses provides sound strategic counsel to the CEO?

A) "Since 45% of women use a social bookmarking tool, we should bolster our allocation of resources to that social media tool."
B) "You will get better return on investment (ROI) by focusing on social media versus other marketing efforts."
C) "Many factors contribute to shifts in market share, and it is impossible to determine whether our communication efforts play a role in the decline."
D) "Once we understand why our female customers are disengaging with us, communication could play a stronger role in correcting this downturn."

4. A law firm is preparing to defend a client accused of embezzling funds from investors across the country and there is a significant potential for negative publicity for both the client and the firm. What should be the PRIMARY focus when preparing the litigation public relations plan?

A) To sway public opinion to the client's innocence before a jury is selected
B) To enhance the firm's reputation for accepting difficult cases
C) To take charge of the story line to ensure accuracy and a unified voice
D) To develop an internet strategy and monitor public opinion about the client and firm

5. What are the four basic elements that form, shape, and reinforce an organization's culture?

A) People, purpose, strategy, and structure
B) History, people, strategy, and structure
C) Mission, people, purpose, and strategy
D) People, process, strategy, and structure

Solutions: