Salesforce MCAE-Con-201 : Salesforce Certified Marketing Cloud Account Engagement Consultant

MCAE-Con-201 real exams

Exam Code: MCAE-Con-201

Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant

Updated: Oct 03, 2026

Q & A: 261 Questions and Answers

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Administration11%- Explain how to set up and manage connectors (e.g., Salesforce CRM)
- Describe how to manage users, roles, and permissions
- Explain how to configure Account Engagement settings
- Describe how to configure and manage email sending domains
Account Engagement Forms, Form Handlers and Landing Pages20%- Explain how to create and configure Account Engagement forms
- Explain how to create and publish landing pages
- Describe how to use form handlers
- Describe how to use dynamic content
Lead Management24%- Describe how to manage prospects in the recycle bin
- Explain how to use automation rules for lead management
- Explain how to configure and manage scoring and grading
- Describe how to set up and manage assignment rules
Visitors and Prospects8%- Describe how prospects are tracked and identified
- Explain the differences between visitors and prospects
- Explain how visitors are converted into prospects
Email Marketing20%- Explain how to analyze email performance metrics
- Explain how to create and send emails
- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)
- Explain how to use dynamic content in emails
- Describe how to manage email templates
Engagement Studio17%- Explain how to design and build Engagement Studio programs
- Explain how to test and activate Engagement Studio programs
- Describe how to analyze Engagement Studio performance
- Describe how to use triggers, rules, and actions

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Question #1

What factors are involved in determining email deliverability?

  • A. Domain Keys
  • B. CAN-SPAM
  • C. Sender ID
  • D. Whitelist
  • E. Sender Policy Framework (SPF)
Reveal Solution  Discussion  0

Correct Answer: A,B,E  🗳️

Question #2

"The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.
What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?

  • A. Configure users > set up a round robin > have nurture programs assign prospects to the round robin
  • B. Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role
  • C. Configure users > set up a user group > have nurture programs assign prospects to the user group
  • D. Configure users > set up a queue > have nurture programs assign prospects to the queue
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Question #3

LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

  • A. To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
  • B. To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
  • C. To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
  • D. To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Question #4

LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.
Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?
Choose 2 answers

  • A. Track the prospect's click path through the website's content.
  • B. Associate visitor activity to a prospect on form submission.
  • C. Capture complete demographic information about an anonymous visitor.
  • D. Trigger page actions to occur when a prospect visits a certain URL.
Reveal Solution  Discussion  0

Correct Answer: A,D  🗳️

Question #5

Do hard bounces need to be removed from lists

  • A. False
  • B. True
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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