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IBM M2020-645 Exam Syllabus Topics:

IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. What is NOT a specific need that marketing teams have for IBM Cognos BI?

A) To design and automate demand generation campaigns.
B) To know the effectiveness of their campaigns.
C) To analyze and allocate marketing resources across channels.
D) To gain visibility into the sales pipeline on opportunities created through demand generation.

2. What is the purpose of scorecarding in IBM Cognos BI?

A) To compare metric values to a benchmark or target.
B) To enable collaboration between users and communities.
C) To provide guided exploration across multiple dimensions of information.
D) To identify the impacts of scenarios across different areas of the business.

3. A prospect in HR is interested in the reporting capabilities of IBM Cognos BI, but in the past they have had trouble getting IT to pay attention to their needs.
What is the best way for the sales representative to respond to this concern?

A) The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
B) Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self-service.
C) Cognos allows organizations to select the appropriate roles that match their user behaviors.
D) Cognos was designed to take information from multiple applications and pull it together into a
single platform.

4. Which type of user benefits most from the unified workspace of IBM Cognos BI?

A) Data modeler
B) System administrator
C) Line of business user
D) Statistician

5. Which statement is NOT true about enterprise organizations and business intelligence (BI)?

A) Every enterprise organization has a need for BI.
B) BI is relevant to most users in an enterprise organization.
C) Most enterprise organizations have some form of BI or reporting already.
D) Every enterprise organization has budget for a more effective BI solution.

Solutions: