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Exam Code: Marketing-Cloud-Intelligence
Exam Name: Marketing Cloud Intelligence Accredited Professional Exam
Updated: Sep 22, 2026
Q & A: 64 Questions and Answers
Marketing-Cloud-Intelligence Free Demo download
Confidence comes from rehearsal, not hope. Focused practice with PassTorrent's Marketing-Cloud-Intelligence materials — current content, expert-verified answers — builds the calm familiarity you will want when the Salesforce Marketing Cloud Intelligence Accredited Professional exam begins.
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Marketing Cloud Intelligence Accredited Professional Exam |
| Exam Number: | Marketing-Cloud-Intelligence (AP-215) |
| Exam Duration: | 90 minutes |
| Exam Format: | Scenario-based, Multiple-select, Multiple-choice |
| Related Certifications: | Salesforce Accredited Professional |
| Real Exam Qty: | 40 |
| Passing Score: | 60% |
| Available Languages: | English |
| Certificate Validity Period: | 2 years |
| Exam Price: | USD $150 (+ applicable taxes) |
| Recommended Training: | Salesforce Trailhead - Marketing Cloud Intelligence |
| Exam Registration: | Salesforce Certification Registration |
| Sample Questions: | ![]() |
| Exam Way: | Proctored, computer-based; available onsite at testing centers or online proctored |
| Pre Condition: | No mandatory prerequisites; recommended experience with Marketing Cloud Intelligence or marketing analytics |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-intelligence |
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Mapping | 5% | - Field mapping and data alignment - Source-to-target mapping rules |
| Topic 2: Harmonization Best Practices | 3% | - Standardization methods and strategies - Pros and cons of different approaches |
| Topic 3: Calculated Dimensions & Measurements | 7% | - Creating and managing calculated fields - Aggregation types and formula logic |
| Topic 4: QA & Validation | 9% | - Error handling and troubleshooting - Data quality checks and validation processes |
| Topic 5: Vlookup Functions | 5% | - Data lookup and reference logic - Vlookup syntax and usage |
| Topic 6: Overarching Entities | 3% | - Cross-domain data structures - Global data definitions |
| Topic 7: Data Integration Code Ability | 12% | - Scripting and transformation logic - Data ingestion methods and sources |
| Topic 8: Data Update Permissions | 5% | - Data refresh and update configurations - Access control and permission settings |
| Topic 9: Data Model | 8% | - Data categorization and key definitions - Entities, relationships and attributes |
| Topic 10: General Functionalities | 13% | - Core platform features and capabilities - Navigation and interface components |
| Topic 11: CRM Integration | 12% | - CRM data properties and behavior - Sync and data flow between systems |
| Topic 12: Design Feasibility | 5% | - Valid vs invalid implementation approaches - Solution design evaluation |
| Topic 13: Harmonization Center | 13% | - Patterns and harmonized dimensions - Data classification and validation rules |
Salesforce specifies the following prerequisites for the Salesforce Marketing Cloud Intelligence Accredited Professional: No mandatory prerequisites; recommended experience with Marketing Cloud Intelligence or marketing analytics.
Confirm the authoritative details on the official certification page before you register.
As of the latest information, the passing score for the Marketing-Cloud-Intelligence exam is 60% and the fee is USD $150 (+ applicable taxes). Salesforce sets both, so verify the current figures on the official site before scheduling.
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The Salesforce Marketing Cloud Intelligence Accredited Professional blueprint centers on these principal domains:
Further domains complete the official outline, and our question bank spans every one.
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According to the latest exam information, the Marketing-Cloud-Intelligence exam includes 40 questions and lasts 90 minutes minutes. Practicing under the same limit builds the pacing confidence you will want on the day.
Registration goes through the official channels below:
Book your test center or online session early, and let a fixed date organize your preparation.
An implementation engineer has been provided with 4 different source files: 03m 48s
1. Twitter Ads ~
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:
Creative ID - links back to Creative Key (Twitter Ads)
1st Party Placement Classification by
File structure/headers:




Correct Answer: D 🗳️
Explanation: Only visible for PassTorrent members. You can sign-up / login (it's free).
A client's data consists of three data streams as follows:
Data Stream A:
* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
* Data Stream C was set as a 'Parent', and the 'Override Media Buy Hierarchy' checkbox is checked What should the Data Updates Permissions be set to for Data Stream B?
Correct Answer: C 🗳️
Explanation: Only visible for PassTorrent members. You can sign-up / login (it's free).
A client provides the following two data streams:
Data Stream 1:
The client would like to use a VLOOKUP formula to calculate the Cost per Campaign Advertiser on January 1st 2020.
Which mapping options should the client apply to obtain the expected result?




Correct Answer: D 🗳️
Explanation: Only visible for PassTorrent members. You can sign-up / login (it's free).
An implementation engineer has been provided with 4 different source files: 03m 16s
1. Twitter Ads
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:
Creative ID - links back to Creative Key (Twitter Ads)
1st Party Placement Classification &
File structure/headers:
Category - links back to Campaign Category (Twitter Ads)
Which proposed solution meets the client's requirements for the above use case?




Correct Answer: A 🗳️
Explanation: Only visible for PassTorrent members. You can sign-up / login (it's free).
Your client provided the following sources:
Source 1:
Source 2:
Source 3:
As can be seen, the Product values present in sources 2 and 3 are similar and can be linked with the first extraction from 'Media Buy Name' in source1 The end goal is to achieve a final view of Product Group alongside Clicks and Sign Ups, as described below:
Which two options will meet the client's requirement and enable the desired view?
Correct Answer: C,D 🗳️
Explanation: Only visible for PassTorrent members. You can sign-up / login (it's free).
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