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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. What factors are involved in determining email deliverability?

A) Domain Keys
B) CAN-SPAM
C) Sender ID
D) Whitelist
E) Sender Policy Framework (SPF)

2. "The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.
What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?

A) Configure users > set up a round robin > have nurture programs assign prospects to the round robin
B) Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role
C) Configure users > set up a user group > have nurture programs assign prospects to the user group
D) Configure users > set up a queue > have nurture programs assign prospects to the queue

3. LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

A) To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
B) To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
C) To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
D) To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.

4. LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.
Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?
Choose 2 answers

A) Track the prospect's click path through the website's content.
B) Associate visitor activity to a prospect on form submission.
C) Capture complete demographic information about an anonymous visitor.
D) Trigger page actions to occur when a prospect visits a certain URL.

5. Do hard bounces need to be removed from lists

A) False
B) True

Solutions: