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Exam Code: 200-101
Exam Name: Facebook Certified Marketing Science Professional
Updated: Aug 30, 2026
Q & A: 60 Questions and Answers
200-101 Free Demo download
Preparation guide for the Facebook 200-101 Exam
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Reference: https://www.facebook.com/business/learn/certification/exams/200-101-exam#
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Hypothesise | 13% | - Determine appropriate actions based on hypothesis validation or invalidation - Translate business goals into testable hypotheses |
| Topic 2: Assess | 20% | - Communicate assumptions based on situation assessment - Align business goals with KPIs and analysis plans - Evaluate data quality and relevance of existing data sources - Compare and evaluate different measurement methodologies |
| Topic 3: Generate Insights | 16% | - Apply concepts to validate or invalidate hypotheses - Evaluate impact of measurement approach on KPIs - Synthesize results from statistical and data analyses |
| Topic 4: Perform an Analysis | 20% | - Apply statistical and exploratory analysis methods - Interpret data visualizations - Interpret statistical outputs and regression results - Prepare and manipulate data for analysis |
| Topic 5: Make Data-Driven Recommendations | 13% | - Communicate insights clearly to stakeholders - Identify iterative measurement opportunities - Provide recommendations for future marketing campaigns |
| Topic 6: Recommend Measurement Solutions | 18% | - Recommend suitable measurement approaches and tools - Design tests to address hypotheses - Determine feasibility of measurement solutions |
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